There's something freeing about crafting a 'Designer’s Choice' arrangement. It’s where creativity meets trust, allowing florists to express their artistic vision while meeting their customers' needs. But just how do you earn that level of trust, where customers are excited to say, “Surprise me”? Let’s explore tips on how to build this invaluable trust, paving the way for more creative freedom in your floral designs.
Showcase Your Expertise:
Start by displaying your best work. Use your shop, website, and social media to showcase a variety of arrangements highlighting your versatility and skill. Detailed captions about the choice of flowers, the inspiration behind designs, and care tips demonstrate your knowledge and passion.
Educate Your Customers:
Customers appreciate learning about what they’re buying. Host workshops or create blog posts and videos about flower types, color theory, and arrangement styles. Education fosters appreciation and shows that you're an expert in your field.
Develop a Signature Style:
While versatility is key, having a recognizable style can be a strong selling point. Maybe it’s your unique way of combining textures or a specific color palette that sets you apart. When customers seek your signature style, they're more likely to trust your creative choices.
Personalize the Experience:
Take time to understand your customers’ preferences. Keep notes of past purchases or specific requests. When customers feel heard and remembered, they’re more likely to trust you with a designer’s choice arrangement. CRM tools are great for keeping up with customer info. Simple spreadsheets could be beneficial as well.
Encourage Small Steps:
Not everyone will be ready for a full surprise. Offer options like “florist’s choice within a color palette” or “designer’s choice with specified flower types.” These smaller steps help build trust over time. Luckily on your website you can create different variations of designer choice to help capture interest.
Share Testimonials and Stories:
Highlight positive customer experiences, especially those involving designer’s choice arrangements. Testimonials and stories can be powerful in convincing new customers to take the leap of faith.
*Fun Fact: check with your web provider to see if you have some type of star/rating/review feature that you can turn on for specific arrangements and include this on designer choice.
Guarantee Satisfaction:
Offer a satisfaction guarantee for your designer’s choice arrangements. Knowing that you stand behind your work can be the final nudge a hesitant customer needs.
Engage and Listen:
Engage with your customers through social media, newsletters, and in your shop. Listen to their feedback and adapt accordingly. When customers feel valued and heard, trust naturally follows. It's suggested by a lot in the industry to respond to all reviews, good and bad. Consumers want to see how you handle the complaint and that they can trust you if a bump in the road comes up a long the way.
Earning the trust to create designer’s choice arrangements doesn’t happen overnight. It’s built through consistent quality, engagement, and a genuine understanding of your customers' needs. By showcasing your expertise, developing a signature style, and ensuring a personalized experience, you open the door to a world where your creativity can truly flourish.
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About the Author : Casey Cox
With 17 years in the floral industry, my career has been as diverse as the flowers I cherish. I've navigated through various roles in corporate settings, gathering a wealth of knowledge and experience. Recently, I've embarked on a new journey, opening my own flower shop to bring my visions to life. I am also the proud creator of stemskinz, the industry's first print on demand branded keepsake experience, a testament to my commitment to innovation in our field. Through this blog, I aim to share my expertise with fellow floral professionals and enthusiasts, encouraging creativity and growth in our vibrant industry.
Disclaimer: The insights and advice shared on this blog are for informational purposes only. They should not be seen as professional guidance. Readers are advised to use their discretion before implementing any suggestions made here.
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